We choose to change the production of eyewear. We choose to change the production of eyewear this year and develop the materials, not because it's easy, but because it's hard. Because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we’re willing to accept. One we are unwilling to postpone. And, therefore, as we set sail, we ask you to join our mission for change in the eyewear industry.